Niffler feature
Behavioural segmentation
the problem
Why to Segment Customers?
User profiling helps you to adjust your product for each user segment. It impacts the way you design user funnels, structure navigation and even communicate the value proposition. But what if your audience understanding is not precise or you are missing a critical group that can cost you a significant part of the revenue?
The solution
Cohort analysis
To solve this problem Niffler incorporates unsupervised machine learning models that find groups of people with similar goals and behaviour and generate group descriptions, identifying important characteristics of each cluster.
User profiling and cohort analytics are powerful techniques that allow you get an objective overview of your audience fully based on behavioural data. These insights serve as a basis for user flow adjustments and optimisation of sales funnels.
