These days, users and organisations alike generate terabytes of data, and it is not a problem to access it. But data by itself is not very useful, it’s hard to manually make sense out of it, especially considering all the ‘bad’ data such as noise, errors, integration conflicts.

The second problem typically happens when the analytical work is done for its own sake, when numerous dashboards and meaningless charts take the valuable time and focus away from your team.

It is easy to arrive at the point of ‘analysis paralysis’, when more insights mean more headache and less confidence. So what to do?

Intelligent Data visualisation and dashboards allow you to create stories around your user experience with the product, so your audience can grasp complicated patterns and insights to make right decisions much faster.

For every product company it is important to have own analytical control panel, that represent key metrics, so you will monitor your product performance, quickly handle nascent problems and find out the vectors of future growth.