Niffler researchers developed a unique technology that allows to automatically discover navigation patterns in seconds, and assess their impact on the product KPI performance. The solution is based on the Natural Language Processing techniques and uses customer behaviour data, that includes page/screen views, events, time indicators and other metrics. The system provides the results in the form of clear insight visualisations. It uses proprietary Extract, Transform, and Load layers for wide range of data sources, from Google Analytics, Big Query to most common databases, to quickly start work with your data.

As the result, you get actionable recommendations for your design and front-end team and front-end team on how to create a perfect user flow that support your business goals.